Why You Need A Solid Social Media Marketing Strategy More Than Ever

You Need A Social Media Marketing Strategy

The Marketing Industry That Is Happening Worldwide

Businesses from around the world has leveraged social media to reach millions of new and existing customers.

If your business has not built its social online presence yet, you might be missing out an incredible marketing opportunity.

According to Statista, a whopping 3.02 billion active worldwide users is projected by 2021 which is one-third of the entire world’s population!

Building a strong brand presence on social media should never be overlooked.

Otherwise, your customers will soon be your competitor’s supporters.

How Does Social Media And Business Growth Work Hand-In-Hand?

By marketing your products and services on Social Media, you can target your ideal target audience.

For instance, Facebook Ads allows you to select who views your advertisements.

By entering the desired demographics of your target audience, you will allow your advertisements to be seen by the correct group of people.

To ensure the growth of your business, it is important to develop a Social Media Sales Funnel to reach out to your audience.

As new prospective customers are exposed to your business, they will not buy on the first exposure.

It is after repeated exposure and targeted messaging that will convert the customer.

Therefore, ensure that you develop a sales funnel using social media in order for your business to flourish.

In our Facebook Marketing Course, we provide some actionable tips to create the desired sales funnel in order to obtain a positive return on investment for your Facebook Advertisements.

3 Powerful Tools To Build A Solid Social Media Marketing Campaign

As a modern-day business owner, have you ever questioned the value of the social media presence you have worked so hard to build?

If the answer is yes, you could be one of those marketers or business owners who are trapped in the midst of all the social media tips, tricks, secrets, and strategies.

Take a step back and truly ask yourself if you fully understand marketing for your industry.

Just because a popular marketing strategy is hyped among many marketers, it does not necessarily mean that it will work for your business.

Let us take a look at some big, macro-level trends happening within the social media world in Singapore.

#1 Video Content

85% of social media marketers use video as part of their marketing strategy in platforms such as Facebook, YouTube, Instagram and Twitter.

But one fact that really stood out is how LinkedIn outpaced video-friendly rivals like Snapchat and IGTV (long-form video content from Instagram).

The growth of LinkedIn in the video space is an exciting news to B2B marketers as it is much easier and cost-effective to pitch their ideas to CEOs rather than relying on a branded video channel.

#2 Stories

In 2018, 57% of digital marketers reported that social media ‘Stories’ were “very effective” for their overall marketing efforts.

Stories on Instagram will only continue to grow in 2020.

#3 Engagement

You could have heard a thousand times on how “engagement” marketing is the most effective way to measure ROI for social media marketing.

But does it really generate a positive ROI for business owners?

‘Engagement’ marketing may seem to build a lot of ‘likes’, ‘comments’ and ‘followers’.

All these engagement might not directly translate to sales. 

Common Marketing Strategies That Business Owners In Singapore Are Using

Types Of Marketing Strategy

There isn’t a cookie-cutter solution to social media marketing.

Do you know that many successful businesses have more than one business marketing strategy to keep their business growing.

We’ve listed top 3 Most Common Marketing Strategies that Business Owners in Singapore are using below.

Traditional Media:

People trust news and press releases.

Media platforms like newspapers and television are paid a lot of money by companies to feature their products.

Influencer Marketing:

Take for example you are selling swimming attire, swimming goggles, etc.

You can tie up with any local celebrity in Singapore like Joseph Schooling.

By sharing a percentage of profit with the influencer, this is one of the easiest ways to sell your product and also build brand awareness.

Performance Media Advertising:

A fast solution to grow your business is through Performance Media Advertising.

It is important to understand the fundamentals of social media advertising before you invest your money in advertisements.

Check out our digital marketing course to learn and apply successful social media marketing strategies in your business.

In A Nutshell

Be sure to equip yourself with the marketing skills and knowledge before you invest in marketing.

These skills will allow you to take your business to the next level.

If you are too busy to learn how to use digital marketing to your advantage, you can consider the Digital Marketing Services being provided by Next Level Singapore.

How well does Social Media Marketing work for you and your business?

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Till next time!


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