Digital Marketing Programme
Next Level Live Sales Accelerator
Supported 90% (70% for non-SME) under the E-commerce Booster Package – Digital Marketing By Enterprise Singapore
First Live Stream + Digital Marketing National Movement for PRODUCT BUSINESSES
Companies can tap the Digital Marketing Programme to raise your proficiency in implementing effective digital campaigns, and increase your brand awareness and sales conversions across multiple digital channels.
What is this accelerator package about?
Next Level Live Sales Accelerator is supported by Enterprise Singapore under the e-commerce booster package that is aimed at helping retail/product businesses to rapidly grow their online traffic and sales.
The latest strategies in social media sales generation will be introduced to help companies ramp up their traffic and sales during and after the Circuit Breaker and COVID19 period.
- $10,000 total project cost, 90% grant of $9,000 (70% for non-SME) by Enterprise Singapore. Companies only pay $1,000 nett ($3,000 for non-SME), to be used for marketing media buy/influencer fees.
- Additional Manpower Salary Support for 3 months for up to 3 Singaporean or PR employees directly involved in the project.
Why go NEXT LEVEL?
Businesses will be put through our proprietary 6 Phase Accelerator aimed at accelerating the capabilities of their company through expert support and implementation.
Take Your Business to the Next Level
6 Sessions of Intensive Capability Building Training Over 3 Months
Phase 1: Business Strategy Consultation & Core Livestream Strategy
Identify your unique selling proposition and why should people buy from you
Identify most attractive offer to capture attention and command action
Understand the power of a good livestream strategy to grow your business
Learn the concepts behind livestream that will accelerate your sales
Personalized Strategy Call for brand building and long term growth
Phase 2: Rapid Implementation of Live System with Expert Guidance & Support
We provide a guided, step-by-step learning process for creating your own livestream
Familiarize yourself with the live procedure flow down to the details
Includes detailed implementation: from setting up of live video to what to say on screen
Execute your very own livestream strategy with weekly guidance and mentorship
Phase 3: Bringing your Livestream Strategy to the Next Level
Discover how you can drive your livestream even without you in the video
Learn how to engage influencers effectively for your livestream strategy
Establish manpower and set-up requirements for manual procedure
Familiarize yourself with automated backend procedures to make your life easier
Phase 4: Influencers, Charisma, and Metrics to Grow Your Livestream
Introduction of giveaway methods to maximize reach and engagement
Grow your brand charisma and establish influence to win at your livestream strategy
Learn how to track and evaluate live video metrics for better performance
Leverage and analyse digital metrics to increase the effectiveness of your campaign
Phase 5. Growth Hacking For Your Live Stream
Learn how to ethically hack your livestreams to go viral
Discover free organic methods that help you engage free traffic from multiple sources
Learn about paid, easy methods to further boost traffic and increase conversions by utilizing ads and repurposed content
Customize and integrate methods to level up performance and efficiency for your campaign
Phase 6. Optimize & Increase Your Conversions Through Data Analytics
Value add to your livestream performance with a wide range of digital strategies
Facebook and Instagram strategies, Messenger Chatbot, Facebook Metrics, and other digital media assets
Learn how to manage these strategies to enhance your overall business performance
Companies That Trusted Us
Requirements for Full Support
To qualify for 90% funding support, applicant must be:
1. Local SME, which is based on fulfilling the following criteria:
- Business entity is registered / incorporated in Singapore;
- Have a minimum of 30% local shareholding; and
- Group annual turnover not exceeding $100 million per annum based on the most recent audited report, or group employment not exceeding 200 employees
2. Product businesses, which is based on fulfilling the following criteria:
- Key source of revenue (i.e. more than 50%) has to come from retail/B2C sale of products
The programme supports local businesses, including heartland retailers, with little or no digital marketing capabilities to be proficient in implementing effective digital campaigns to increase their brand awareness and sales conversions across various digital channels during the COVID-19 period.
An interested company should meet the following criteria:
- Business entity is registered / incorporated in Singapore;
- Has a minimum of 30% local shareholding; and
- Company’s group annual turnover not exceeding $100 million per annum based on the most recent audited report, or group employment not exceeding 200 employees.
Each company can only apply for the digital marketing programme once, and you must not already have any on-going digital marketing projects at the point of application.
Yes, as long as you meet the requirements stated in point 1.
Yes, but they have to be at least operational at point of application. That is, they can’t be entirely new and have not started operating yet.
Each eligible company will receive support at 90% of the qualifying costs, capped at S$9,000. Businesses will only have to pay the remaining 10% of qualifying costs of up to S$1,000.
The deadline to sign up is 30 September 2020. Successful applicants can benefit from 3 months of support under this programme.
Under the programme, each company will work with an approved digital marketing partner (e.g. Next Level SG) to execute at least one digital marketing campaign. The digital marketing platforms to be used and format of campaigns may vary and would be customised to best meet the needs of your business.
Companies with existing corporate accounts on social media platforms but with limited digital marketing capabilities may still apply and benefit from the programme.
During the execution of digital marketing campaigns, companies may incur media costs when advertising on the various social media platforms. This will be covered under the 10% cost that you are paying for the Digital Marketing Programme (i.e. there is no additional out-of-pocket expense from companies apart from the remaining 10% of qualifying costs for the programme).
The initiative aims to enable companies to build digital marketing capabilities and explore new channels to increase brand awareness during the challenging times brought about by COVID-19. We hope that after the initiative ends, you will continue to leverage the digital marketing capabilities you have developed to improve your online business performance.
Enterprise Singapore will support 90% of the qualifying manpower costs, for a maximum of three new or existing Singaporean and PR workers directly involved in the project, for a period of three months.
To be eligible for the manpower support, companies must have confirmed its participation in the Digital Marketing Programme, and must not have applied for similar support previously under the E-Commerce
Companies may submit an application for an Enterprise Development Grant through the Business Grants Portal (BGP).
The salary support will be credited after 3 months + 6-8 weeks.
Part time employees can be covered as long as they are employed during the course of the project and are involved in it.
Yes, as long as scopes are not the same.