Allocating resources into digital to diversity lead generation opportunity
As a leading adult education and consultancy organisation based in Singapore, their approach is based on maximising every individual’s potential through applied knowledge, best practices and innovative mindsets. They operate five training centres island-wide with the mission of making training and education accessible to all.
After years of running traditional roadshows and pop-up booths to sustain their revenue, they wanted to test drive leveraging on digital marketing platforms, to not only increase their digital presence but also lead generation. Prior to engaging Next Level, they have hired multiple digital agencies but were unable to achieve satisfactory results.
The various tests and optimisations were successfully executed as we continued to work on finding the right formula that worked for each programme, improving the overall performance from ensuring the right people were seeing the ads, to building up to a healthy click-through rate and ultimately generating more leads for the institution while leveraging on Facebook’s learning algorithm and various features.
Total ad spend: $197,813.45
Total lead count: 10,351
Total revenue: $2,522,154.70