Majority of businesses around $1 million – $3 million in annual revenue struggle with lead quality and generating sales out of digital channels because they do what everyone in the market does.
Actually any polytechnic or university graduate could probably watch a bunch of YouTube videos and get you leads (like the ones below).
Getting leads and customers who are qualified and who are actually engaged with your business is where your sales can really take off.
The missing link between growing a $1 million – $3 million per year business to a $5 – 10 million per year business is …
Having $100K revenue last month and only $40k this month is definitely not a good feeling. What you want is a consistency that can outrun everyone else.
You don't just want a consistent flow, but also a sizable quantity that fits your current business. Do you have enough sales staff to take in huge number of leads?
Junk leads are detrimental to the morale of your team. They now have to spend even more time with the increased quantity. We have to provide potential CUSTOMERS-to-be.
You have to not only increase the amount of leads but you have to be able to come up with a system to close them predictably.
All of this while running your business operations, HR, accounting, customer service, motivate your employees and more.
Doing It Yourself
Cheapest option, but also one that takes the most time
Hiring Interns
Good if you want to have certain level of control, but who is going to train them?
Hiring External Agency
Are they doing the work? Why are the leads not converting into sales??
It started all excited and full of expectation but yet within a few months you realise that their weekly social media posting or “boosting of post/ads” is just not giving you the momentum that is required to push your business forward.
To be fair, they probably generated leads for you, it could be even a lot of leads. The problem is not about the volume of leads, is it? It is everything that happens AFTER the lead has come in.
it means you understand the value of your time, check out some of our case studies below.
Client: Top division real estate producer looking to acquire leads through Digital Marketing efforts
Ad Spend: $6,451.31
ROI: 50+ Appointments Set, 7 Properties Sold, Inc. New Launch 10 Pending Cases, Commission Earned $130,000++
Client: A Higher Education Institute looking to acquire leads for their programme
Ad Spend: $1,208.55
ROI: $40,000+ with 287 leads in 1 month
Client: Visa & Immigration company looking to generate leads
Lifetime Ad Spend: $870,912
ROI: 864 Leads Generated, 3.73x lower Cost Per Lead
Client: Full service wellness provider looking to increase brand awareness / leads for their new luxury brand
Ad Spend: $2,418.44
ROI: 61 Leads Generated $12,122 Worth of Packages Sold
If you’ve read this far you are either love me because I am describing your business accurately or you hate me because you are a competitor.
Either way, I wish you all the best in the coming year, and if you ever want to work with an agency that can scale your business, fill up the application so that we can start working out the strategy to bring you to the Next Level.
it means you understand the value of your time, check out some of our case studies below.
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