Digital Marketing & E-Commerce
Mentorship
With 90% Grant & Absentee Payroll
Win Over New Customers in the Digital Landscape
This programme includes 16 hours of classroom learning and 56 hours of on-the-job training where you will be assigned to a personal mentor.
At the end of 3 months, you will be able to leverage on social commerce to grow your business with confidence and learn how to win over new customers in the digital landscape.
16 Hours
Learn to leverage social media to market your brand and products, build sales leads through engaging media content on Facebook, Instagram and Google My Business
Come up with a customised, actionable and sustainable plan to continue building your social media presence
Link your social media accounts and product postings to a platform of your choice to enable e-commerce selling (For participants who have no marketplace store or e-commerce website, you will also learn to set up a Carousell store for payment collection)
E-Commerce Management
Get onboard Shopee and go through an incubation period with our team where we will help build your E-Commerce store.
Digital Business Strategy Session
a) Developing Niche Market Clarity
b) Developing Digital Offerings
c) Planning Ecommerce Platform Campaign
d) How to Set Objectives & Measure Success of Ecommerce Platform Campaign
Market Research for Ecommerce Platform Campaign
a) Research into Product Listings
b) Research into Product Offerings
Preparation of Ecommerce Platform Marketing Collaterals
a) Writing of Product Description
b) Designing of Product Listing Creatives
Setup of Ecommerce Platform Store Page
a) Setup of Ecommerce Platform Store Page
b) Designing of Store Banner, Promotion Banner
c) Listing of Products
d) Store Go Live
Monitoring of Ecommerce Store
a) Developing Business Process for Ecommerce Store
b) Optimising of Logistics Process for Ecommerce Store
c) Optimisation of Products Listings based on Data
Ecommerce Marketing Campaigns
a) EDM
b) Ecommerce Automation System (if applicable)
c) Marketplace Marketing (if applicable)
Reporting, Analysis &
Recommendation of Ecommerce Platform Campaign
a) Campaign Reporting
b) Analysis of Campaign Performance
c) Recommendations based on Data collected from Campaign
Social Media Marketing
Engage followers & start conversations online with the expertise of our digital branding team alongside you to build a strong online community.
Digital Business Strategy Session
a) Developing Niche Market Clarity
b) Developing Digital Offerings
c) Planning Social Media Campaign
d) How to Set Objectives & Measure Success of Social Media Campaign
Digital Branding
a) Developing Brand Guide
b) Learning Tools to Create Branded Content
Social Media Platforms
a) Understanding Difference of Each Platform
b) Practical Tips to Shine in Each Platform
c) Mastering the Uses of Each Content Type
Community Management
a) Learn How to Engage & Communicate on Social Media Platforms
b) Comments Management
c) Inbox Management
d) #How #To #Use #Hashtags
Thematic Profile
a) Introduction to Thematic Profiles
b) Build a Theme Tailored for Your Brand
Content Calendar
a) Create Ongoing 30 Days Content Calendar
b) Copywriting
c) Designing Creative
d) Scheduling Content
Reporting, Analysis & Recommendation of Social Media Campaign
a) Campaign Reporting
b) Analysis of Campaign Performance
c) Recommendations based on Data collected from Campaign
Paid Advertisements
Level up your campaign performance by generating conversions and sales with close guidance and optimisation by our ads team.
Preparing your accounts and pixels
a) Master Facebook Business Manager
b) Accounts setup (Facebook Business Manager, Ad Account and Page)
c) Navigating your Facebook Business Manager
d) Facebook Pixel (What is it and how to instal it on your website)
e) Verifying your domain (Why it must be done and how to do it)
Determining your campaign objective
a) Reach campaign
b) Engagement campaign
c) Traffic campaign
d) Lead generation campaign
e) Messages campaign
f) Conversion campaign
Budgeting
a) Daily VS lifetime budget
b) Campaign budget optimisation VS ad set budget optimisation
c) How much should you be allocating for your ads?
Audience
a) Location-based targeting
b) Demographic-based targeting
c) Interest-based targeting
d) Behaviour-based targeting
e) Detailed targeting expansion
f) Narrowing audiences and exclusions
g) Custom audiences
h) Lookalike audiences
Preparing for your first ad
a) Copywriting
b) Creative (stock photos and Canva.com)
c) Swipe file (which ad generated more than 4 times ROAS)
Launching your first ad
a) Dynamic ads
b) Complete campaign setup
Optimising your ads
a) Understanding the ads dashboard
b) Understanding the metrics and benchmark rates
c) Optimising your ads
Live Streaming
Produce winning livestreams by leveraging on powerful growth hacks & industry secrets of the new age social engagement, designed by our team of experts.
Digital Business Strategy Session
a) Developing Niche Market Clarity
b) Developing Digital Offerings
c) Planning Live Stream Social Commerce Campaign
d) How to Set Objectives & Measure Success of Live Stream Social Commerce Campaign
Product Planning for Live Stream Social Commerce
a) Shortlisting SKUs
b) Offer Creation
c) Mechanics of Sale (if appliable)
Planning of Live Stream Social Commerce Programme Flow
a) Concept Brainstorming
b) Planning of Programme Flow
c) Preparation of Sequence Needed for Programme
Host Briefing for Live Stream Social Commerce
d) Host research
e) Selection of Host
f) Host Script Preparation
g) Briefing of Host
Community Management for Live Stream Social Commerce
a) Create Attractive Title and Description
b) Preparation of Captions on Screen
c) Understand Cross-Posting
d) Polls & Questions Function
Actual Live Stream Day
a) Equipment Setup
b) Campaign Pre-Live Checklist & Procedures
c) Sound Checks
d) Video Checks
e) Going Live on Live Stream
56 Hours
*select from 1 track
56 Hours
*select from 1 track
E-Commerce Management
Get onboard Shopee and go through an incubation period with our team where we will help build your E-Commerce store.
Digital Business Strategy Session
a) Developing Niche Market Clarity
b) Developing Digital Offerings
c) Planning Ecommerce Platform Campaign
d) How to Set Objectives & Measure Success of Ecommerce Platform Campaign
Market Research for Ecommerce Platform Campaign
a) Research into Product Listings
b) Research into Product Offerings
Preparation of Ecommerce Platform Marketing Collaterals
a) Writing of Product Description
b) Designing of Product Listing Creatives
Setup of Ecommerce Platform Store Page
a) Setup of Ecommerce Platform Store Page
b) Designing of Store Banner, Promotion Banner
c) Listing of Products
d) Store Go Live
Monitoring of Ecommerce Store
a) Developing Business Process for Ecommerce Store
b) Optimising of Logistics Process for Ecommerce Store
c) Optimisation of Products Listings based on Data
Ecommerce Marketing Campaigns
a) EDM
b) Ecommerce Automation System (if applicable)
c) Marketplace Marketing (if applicable)
Reporting, Analysis &
Recommendation of Ecommerce Platform Campaign
a) Campaign Reporting
b) Analysis of Campaign Performance
c) Recommendations based on Data collected from Campaign
Social Media Marketing
Engage followers & start conversations online with the expertise of our digital branding team alongside you to build a strong online community.
Digital Business Strategy Session
a) Developing Niche Market Clarity
b) Developing Digital Offerings
c) Planning Social Media Campaign
d) How to Set Objectives & Measure Success of Social Media Campaign
Digital Branding
a) Developing Brand Guide
b) Learning Tools to Create Branded Content
Social Media Platforms
a) Understanding Difference of Each Platform
b) Practical Tips to Shine in Each Platform
c) Mastering the Uses of Each Content Type
Community Management
a) Learn How to Engage & Communicate on Social Media Platforms
b) Comments Management
c) Inbox Management
d) #How #To #Use #Hashtags
Thematic Profile
a) Introduction to Thematic Profiles
b) Build a Theme Tailored for Your Brand
Content Calendar
a) Create Ongoing 30 Days Content Calendar
b) Copywriting
c) Designing Creative
d) Scheduling Content
Reporting, Analysis & Recommendation of Social Media Campaign
a) Campaign Reporting
b) Analysis of Campaign Performance
c) Recommendations based on Data collected from Campaign
Paid Advertisements
Level up your campaign performance by generating conversions and sales with close guidance and optimisation by our ads team.
Preparing your accounts and pixels
a) Master Facebook Business Manager
b) Accounts setup (Facebook Business Manager, Ad Account and Page)
c) Navigating your Facebook Business Manager
d) Facebook Pixel (What is it and how to instal it on your website)
e) Verifying your domain (Why it must be done and how to do it)
Determining your campaign objective
a) Reach campaign
b) Engagement campaign
c) Traffic campaign
d) Lead generation campaign
e) Messages campaign
f) Conversion campaign
Budgeting
a) Daily VS lifetime budget
b) Campaign budget optimisation VS ad set budget optimisation
c) How much should you be allocating for your ads?
Audience
a) Location-based targeting
b) Demographic-based targeting
c) Interest-based targeting
d) Behaviour-based targeting
e) Detailed targeting expansion
f) Narrowing audiences and exclusions
g) Custom audiences
h) Lookalike audiences
Preparing for your first ad
a) Copywriting
b) Creative (stock photos and Canva.com)
c) Swipe file (which ad generated more than 4 times ROAS)
Launching your first ad
a) Dynamic ads
b) Complete campaign setup
Optimising your ads
a) Understanding the ads dashboard
b) Understanding the metrics and benchmark rates
c) Optimising your ads
Live Streaming
Produce winning livestreams by leveraging on powerful growth hacks & industry secrets of the new age social engagement, designed by our team of experts.
Digital Business Strategy Session
a) Developing Niche Market Clarity
b) Developing Digital Offerings
c) Planning Live Stream Social Commerce Campaign
d) How to Set Objectives & Measure Success of Live Stream Social Commerce Campaign
Product Planning for Live Stream Social Commerce
a) Shortlisting SKUs
b) Offer Creation
c) Mechanics of Sale (if appliable)
Planning of Live Stream Social Commerce Programme Flow
a) Concept Brainstorming
b) Planning of Programme Flow
c) Preparation of Sequence Needed for Programme
Host Briefing for Live Stream Social Commerce
d) Host research
e) Selection of Host
f) Host Script Preparation
g) Briefing of Host
Community Management for Live Stream Social Commerce
a) Create Attractive Title and Description
b) Preparation of Captions on Screen
c) Understand Cross-Posting
d) Polls & Questions Function
Actual Live Stream Day
a) Equipment Setup
b) Campaign Pre-Live Checklist & Procedures
c) Sound Checks
d) Video Checks
e) Going Live on Live Stream
Course Fees
Company that sponsors their Singaporean/PR staff will receive 90% grant and can also claim Absentee Payroll for the duration of the mentorship.
Full Fee
$10,700
After 90% Enhanced Training Support Package
$1,070*
After Absentee Payroll Funding
$530**
*Nett payment inclusive of GST
**Final amount of absentee payroll funding is dependent on the salary of the staff,
Company pays $1,070 nett per staff and can claim up to $540 (72 hours of $7.50) from Absentee Payroll after attending the full mentorship.
Payment is made to SIRS direct, a net payment of $1,070 per pax.
SIRS will invoice your company once we submit your registration.
The ETSP was first introduced by DPM Heng Swee Keat in the Stabilisation and Support Package and
Resilience Budget to help sectors which were directly and severely affected by COVID-19.
Enterprises (SMEs and non-SMEs) in the tourism, air transport, retail, food and beverage (F&B),
point-to-point transport and private hire bus transport, arts & culture, aerospace, and marine &
offshore sectors would be eligible for the Enhanced Training Support Package (ETSP), comprising
enhanced AP funding rate and enhanced Course Fee subsidy.
AP funding is a grant to help employers defray the manpower costs incurred when they send their employees for certifiable skills training.
Company will receive 80% of hourly basic salary (capped at $4.50 per trainee-hour) for each sponsored employee. SMEs will receive 80% of hourly basic salary (capped at $7.50 per trainee-hour) for each sponsored employee.
Your company is eligible for AP as long as it is registered or incorporated in Singapore.
- Trainees must be fully sponsored by their employer for supportable cost components (such as course fees) incurred on the training course;
- Trainees must be full-time or permanent part-time employees of the sponsoring company;
- Trainees must continue to receive their salary when they attend training;
- Trainees must have achieved at least 75% attendance;
- Trainees must have sat for and passed the examinations/ assessments where applicable;
- Trainees must complete the course whilst under employment of the sponsoring company; and
- For training outside working hours, company must have in place a Human Resource (HR) policy which provides for the payment of overtime pay* to employees for these training hours and pay their employees overtime pay for these hours, in accordance with the HR Policy.
Your company may apply through the Entreprise Portal for the programme you attended. The Government will reimburse the absentee payroll.
Our accounts manager will guide you on this process after the whole programme.
Yes, enhanced Course Fee Subsidy and enhanced AP funding is only for SC and PR employees.
Clients We Served
F.A.Q.
- Company is incorporated / registered in Singapore
- Company belongs to one of these sectors: Tourism, F&B, Retail, Arts & Culture
The enhanced course fee subsidy is meant to support these selected sectors which have been most directly and severely affected by the economic impact of COVID-19. Companies across all sectors can continue to benefit from the enhanced absentee payroll funding, in recognition of the economy-wide impact of the outbreak.
- 1 Hour of Onboarding Call
- 16 Hours of Classroom learning by SIRS & NYP, conducted in 8 hours over 2 days
- 56 Hours of Mentorship with Next Level SG, conducted in 4 hours every week over 14 weeks
There are four tracks for each staff to choose from.
- E-Commerce Management
- Photography
- Social Media Marketing
- Paid Ads
A mentor from Next Level SG will meet (e-meet) you 4 hours every week. They will run through the practical application of any of the above track and execute the project together.
We strongly encourage every staff to be involved in the implementation phase so that they can grow confidence in the future when they implement on their own.
The mentorship sessions will be allocated before class starts.
eg. Every Monday 9am-1pm for 14 weeks.
Attendance will need to be taken at every session.
This will depend on the tracks and module.
Most preparation and coaching will be done online. Mentorship modules that require physical presense will be offline (eg. live streaming)
Yes definitely, as long as it is within the domain expert of the mentor.
