Increasing cost-efficient leads with ads that click to Lead Form and Website
AIMS Immigration & Relocation Specialist is dedicated to supporting individuals and companies for all their migration and relocation needs. Incorporated in Singapore in November 2006, AIMS has since expanded its footprint with 14 offices situated across Asia Pacific. AIMS offers an entire suite of services from skilled migration, business and investment migration, passport programs and relocation services.
AIMS wanted to find a more efficient way to generate and qualify leads. Before engaging us, they have been running their own ads with their internal marketing team. The team was not able to receive ample training on the best practices to generate leads that convert.
More audience groups were created in the Facebook campaign to widen the search based on existing conversion data. This helps to give Facebook more room and also reach out to newer audience.
We made use of Facebook Dynamic Creative feature to split test the variety of images, headlines and copy to scientifically test the different combinations.
Retargeting ads were created to convince website visitors to sign up for free assessment by showcasing past testimonial.
Target CPA was our choice of bid strategy for Google search ads as it provides more control on the costing, and allow us to leverage on huge past data and Google AI algorithm.
We filtered the search term report daily to look for negative keywords and add relevant keywords from past data.
The optimizations were successful as we work on the technicals to improve overall set-up for simplicity, leveraging on machine learning algorithms and scientific split testing.