Users on the Internet have a short attention span. So do those on Facebook.
Microsoft Attention Spans Research Report revealed that you have only eight seconds to catch someone’s attention and interest. Images can help as commonly-used Facebook marketing methods are worth thousands of words.
Thus, always review and optimize your Facebook Ad Images to convert online users!
For years of working with businesses to improve their Facebook Ads’ performance, we have found eight image tips, some of which are suggested by Meta itself.
Facebook allows different formats and placements when it comes to ads, from videos to images on feeds, stories, messages, in-stream screens, instant articles, marketplace, etc., which is great but confusing for marketers.
The best practice is to understand your audience and try all aspect ratios suggested by Facebook to find suitable ad image placements. Particularly, keep the mobile placements in mind because most users access Facebook on their mobile devices.
Since Facebook users are visual creatures by nature, let’s imagine your Facebook Ads images as the very first impression of your brand and make them polished and professional!
Unfortunately, Facebook usually compresses your pictures to prioritize a fast loading for its users. Your images are likely to lose their quality.
It is essential to understand Facebook’s recommended sizes and resolutions and optimize your ad images to avoid compression and blurs. Most images’ resolution is at least 1080 x 1080 pixels and 30 megabytes.
Ideally, your Facebook Ad images should reflect the brand collateral and aesthetics of your target audience; for instance, consider adjusting color palettes based on the nature of your products/services, user preferences, seasons, and so on.
We have a rule of thumb for text: short and sweet text should be 20% or less of the ad image size. Within such a limited space, do not forget to include a strong call to action to drive Facebook users to the next steps.
Action words tap into online users’ emotions and create a sense of urgency that they need to do something, in return, help you achieve Facebook Ads’ goals such as conversion rate, marketing ROI, and sales revenue.
We know that creating a Facebook ad image can take time and you cannot wait to publish it to your audience. Nonetheless, do not forget to preview your ads, on both mobile and desktop devices, before sending them out.
It is better safe than sorry to catch errors that might ruin Facebook users’ impressions.
It is never the case that your single Facebook ad image fits all audiences. Rather than that, you have to test and improve the ads from time to time.
The A/B testing techniques will help in this case. They help determine what resonates with your client’s audience after evaluating the performance of two ad images on one variable.
Next time, apply all the above best practices to create an effective Facebook Ad image that shows off your brand, products, or services. We are looking forward to seeing your images soon!