Are Facebook Ads still relevant in 2023?
Here are some stats showing why Facebook marketing is an asset: Facebook takes over a quarter of all digital ad spending, behind Google (28.9%) and ahead of Amazon (10.3%). Moreover, according to Statista, it is the most widely used social media platform, counting approximately 2.93 billion monthly active users as of the first quarter of 2022.
In this guide, we’ve gathered valuable tips on building a successful Facebook marketing strategy for organic outreach and paid Facebook ads.
Facebook marketing isn’t optional. Facebook is the most used social platform in the world, pulling in 2.29 billion daily active users.
What is Facebook marketing?
Facebook marketing is the practice of promoting a business and brand on Facebook. It can help businesses build brand awareness, grow an online following, gather leads, and sell more products or services.
Facebook marketing tactics can include:
- Organic text, photo, or video content
- Paid, or “boosted,” text, photo, or video content
- Facebook Stories and Reels
- Facebook ads
- Facebook Groups
- Contests and giveaways
- Facebook Messenger chatbots or auto-responders
- Influencer marketing campaigns
How To Run Successful Facebook Ads In 2023?
1. Post with Intent
Let’s be brutally honest here: random posts will get you nowhere.
You need to make sure that your posts are aligned with your business goals as well as the reason why people liked your page in the first place! Not only will this best practice strengthen your relationship with your audience, but it will also grow your audience.
As a general rule, people spend time on things that are meaningful to them, rather than wasting it on meaningless content. In turn, your brand will be top-of-mind when the time comes to make a buying decision.
2. Narrow Your Audience
As the saying goes, you can’t please everyone. For this reason, you should narrow your audience down to people who best meet your buyer persona.
Luckily, this is one of the easier Facebook marketing tips to implement. Log into your account, and in Creator Studio you can narrow the audience of your posts by age, gender, location, and language to ensure only relevant people see them.
Careful audience targeting has benefits beyond improved ROI for Facebook advertising. In fact, the more relevant your post is to an audience, the higher the engagement and the more visibility the post will get.
For brands that are trying to get the most out of organic content, engagement is pure gold. Plus, this is a great source of impressions with minimal production and distribution costs.
3. Encourage Comments and Reply Quickly
One of the best Facebook marketing tips is to encourage comments, which in turn are seen in a commenter’s feed.
As a rule, if you don’t ask for comments you don’t get them so encourage them as part of your posting. Something as simple as, “what do you think” tends to be highly effective.
And remember, the algorithm LOVES comments, so your posts will get more visibility in the feed of people who haven’t commented, not just the commenters.
With that said, people like to be rewarded for their engagement. For this reason, you’ll also want to make sure to reply quickly to build trust with your audience, and to show the algorithm that you are active on the platform and not just having a one-way conversation.
Like so many other things on Facebook, engagement builds community. In Facebook marketing, relationships are everything, so this is a win-win for brands and their audience alike.
4. Optimize Your Post Timing
It’s well-known that email marketing is most effective when emails are sent at times when the brand’s audience is likely to check email. The same is true with Facebook: it’s best to post when your audience is most likely to see the post.
This way, it’s less likely to be buried by newer posts in the feed. To achieve the best results, A/B tests with different times and days of the week to find the best one for your specific audience.
Of course, in some cases, these times will be more frequent, such as if you have customers in more time zones. In this case, you can try and find times that work for the greatest number of people. Or, you can post some content that targets different subsets of your audience, optimizing the time for each.
5. Add a CTA
Once you’re finished creating your content, ask yourself what you want people to do after reading your post. For best results, make sure you add a CTA to every post! Remember, the more people interact with your content, the better it performs on the Facebook algorithm.
In addition, this is one of the more effective Facebook marketing tips in terms of boosting sales conversion rates.
In addition, you should consider using the video options on Facebook. Facebook Live is a great resource for connecting to your audience, especially for brands that have a learning component to them. In addition, consider posting some of your video content on Facebook.
Here, the content shows up as an embedded video or link. Distributing content through multiple channels is a great way to boost engagement.
6. Spice Up Your Cover Photo
Have you been using the same cover photo since you started your account? Maybe you should give your followers something new to look at. In particular, consider changing your cover photo regularly with each season or campaign you do to keep readers engaged.
Specifically, make your cover something that reflects the season, such as fall leaves in October, or reflective of your marketing campaign.
This keeps your Facebook profile visually interesting, and you might even get compliments. Some Facebook marketing tips are even fun!
7. Try Different Types of Image Posts
It used to be that plain photos were the only way to post pictures on Facebook. However, there have since been a lot of changes in the platform over the last few years.
Keep in mind, using a photo vs carousel vs video vs live stream will give you different results so you need to experiment to find the best content formats for your audience.
Keep in mind, the best options can change over time, so be sure to consistently review your formats.
8. Don’t Neglect Native Video
As most marketers know, video is powerful on every social network and Facebook is no different. Video, especially when it’s optimized for mobile viewers, is very engaging.
And while YouTube videos are valuable, make sure you are not sharing YouTube videos and instead natively uploading the videos to Facebook for best results.
Native videos often perform better in the algorithm, and in addition, they are easier to view on Facebook.
9. Go Live on Facebook
Part of any Facebook marketing tips list is hinting at how to connect with your audience.
One thing we’ve learned over time is that live streaming on Facebook Live is another way to make an impact on the algorithm and build a relationship with your fans.
And, while Facebook Live isn’t as interactive as some other options, it’s really popular. For best results, let people know in advance when you’re going live.
10. Create and Join Facebook Groups
Facebook Groups are a great place not just to join and engage with others as your Page, but you can also create your own Page-affiliated group to go deeper into conversation with your fans and develop relationships of value.
For instance, if you run a hobby supply company, you might create a Page for trading tips and tricks using your products.
4 Facebook Marketing Best Practices
These are the 4 Facebook advertising best practices:
1. Create high-quality visuals for advertisements, as this will make them stand out in the newsfeed.
2. Invest in audience targeting, as this will help to ensure ads are reaching only relevant users.
3. Constantly test different ad formats and creative designs in order to find the most effective combination.
4. Measure the results of your campaigns regularly; monitoring performance data can give insight into where adjustments need to be made.
What are the 5 most powerful marketing tips?
1. Understanding customer needs and wants.
2. Creating personalized campaigns.
3. Taking advantage of referrals.
4. Leveraging content marketing.
5. Recognizing the importance of visuals.
How does Facebook attract customers?
Facebook has managed to attract customers by developing a platform that gives users complete control over their accounts and the content they share. It also provides comprehensive analytics that allows marketers to easily measure their impact and track results, enabling them to plan effective strategies. Furthermore, Facebook ads offer convenience, allowing businesses to target audiences based on age, location, interests, and more.
What are the do’s and don’ts of Facebook marketing?
The most important rule when it comes to social media marketing is to never spam your followers or send intrusive messages.
It’s also essential that the content shared is planned out, cohesive, and fits in with the brand’s values and identity, this way customers know what they can expect from your business. Make sure posts are relevant and timely; no one wants to be bombarded by outdated content!
Most importantly, do not forget to regularly post interesting visuals.