This article analysed how big companies in Singapore like Watson, CHARLES & KEITH GROUP, NTUC FairPrice Co-operative Ltd, NUS run their Social Media Campaigns.
Let’s dive in:
In 2019, Social Media has become a fundamental part for all small, medium and even large businesses in today’s world.
Let’s simply put it this way, Social Media Marketing in Singapore is no longer optional.
The tremendous amount of information we generate and consume on a daily basis raised an intriguing question such as “How do I even start with Social Media Marketing in Singapore” and “How did those successful brands stand out beneath all this digital noise?”
On the contrary, if you have already established a steady customer base without the internet, it is great!
But have you ever thought about widening your business opportunities, acquiring new customers and generating more revenue?
Let’s talk about how small businesses in Singapore transit successfully using their Social Media Marketing Strategy.
Based on the article titled ‘11 Successful Small Businesses In Singapore’ that was published from zuuonline.sg, we conducted a research to find the largest customer base for all these successful companies in Singapore.
Here are the results:
Singapore is known to have the highest internet penetration rate and hence, it is important to identify where your customers are.
From the research we have conducted, most of our fellow Singaporeans favor Facebook and LinkedIn.
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The very reason for a business to be involved in social media is to get the attention of your customers and to engage your customers to take action.
So, what’s next after you have set-up your business social media account?
In order to seek the attention that you want, create compelling content that interests your consumers.
Check out what the local brands are posting on their social media accounts!
What you post on social media is a direct reflection of your brand identity.
As you post more and more content online, you are building more online assets for your business.
Learn about Branding for your business.
Let us take a look from this article 10 Social Enterprises Founded By Singaporeans – published by hypeandstuff.com.
We did a quick research on the number of Facebook Posts Frequency by each of these small business owners over the past 3 months.
The results shown a clearer and more defined relation between their followers and post frequency.
Do not jump into immediate conclusion where Facebook Ads are useless.
More followers do not mean more revenue in terms of sales.
The point that we are trying to bring across is the importance of identifying the objective for your post – generate sales or build awareness/engage with your customers.
We only filtered in the enterprises that created their Business Facebook Page in 2017 and did not run Facebook Ads.
By consistently sharing at least 13 relevant posts per month, your Facebook followers are more likely to grow without paying a single cent.
‘Anothersole – Buy1Feed1’ and ‘BloomBack’ particularly caught our attention.
Both of them created their Facebook page in the same year, 2016, they run Facebook Ads and their average Facebook Posting Frequency per month are similar.
But the difference in their pool of followers is a world of difference!
It is obvious that ‘Anothersole – Buy1Feed1’ is focused on building its brand awareness while ‘Bloomback’ is more focus on other areas.
Similar case from the above point applies to ‘hello flowers!’ and ‘Personalised Love’.
‘hello flowers!’ spent money to run its Facebook Ads and ‘Personalised Love’ does not.
But they have only a difference of 122 in their followers even though they have created their Facebook Page in the same year.
This shows that ‘hello flowers’ are extremely aggressive for their sales marketing campaign.
It is important to generate sales and also to ensure a healthy and sustainable growth of your online supporters.
What about you? What is the objective or purpose for setting up a social media account?
Considering the fact that the results were based on limited information such as number of companies and the industry they are in, it is quite clear that the above case studies does not represent all businesses in Singapore.
If you truly want to maximize your social media marketing proficiency, take time to analyse your competitors and research on what is trending within your industry.
You can start by following this simple guide – identify your top competitors, the social media platforms they are using, their online branding image, purpose of their post and their posting frequency.
Check out our Facebook Ads that we ran for our clients in the Real Estate industry here.
As small business owners, we want our startup to be successful in the coming years.
Otherwise, why not consider engaging us to assist you with your Facebook Advertising?
At Next Level, we provide digital marketing services and digital marketing courses to help you scale your business.
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